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Your new favorite cleanser?

We have developed a foaming cleanser to be launched in one month, on the 25th of October. It will be the first product to introduce our new range; The Basics. This will eventually grow into a range of products that forms the foundation in our product portfolio. And we are beyond excited for this to be the first product out!

The Basics Gentle Foaming Cleanser is an instant mousse cleanser. It effectively removes any impurities while being gentle on the skin. The cleanser nourishes the skin and leaves it silky smooth.

What’s in it?

  • Gentle surfactants including amino acids from apple juice.
  • Cleansing and moisturizing Babassu oil
  • Antioxidant olive leaf extract
  • Hydrating soybean seed extract
  • Refreshing Cucumber water
  • Antioxidant Watermelon fruit extract

Our cleanser has no added fragrance, but the Cucumber water gives a scent of cucumber that disappears after rinsing.

The development process

We tested so many foam cleansers and evaluated foam quality, cleansing properties and after-feel before we even started developing our formula. We knew we wanted a dense foam, that the cleansing needed to be efficient without stripping the skin. And most importantly that the skin would feel soft and hydrated after using.

After developing the concept, Maria started her research on the best raw materials and booked meetings with suppliers. Then her favorite part of the whole process; the lab, writing recipes and testing formulas.

We are so proud of what we ended up with, and we can not wait to hear what you will think of it!

Sign up to our newsletter here, to be the first to know the details about the launch.

We don’t have then final product to show you just yet, but here’s a mock-up of what the finished result will be like. What do you think?