We have developed a foaming cleanser to be launched in October. It will be the first product to introduce our new range; The Basics. This will eventually grow into a range of products that forms the foundation in our product portfolio. And we are beyond excited for this to be the first product out!

What is niacinamide? Niacinamide is an active form of vitamin B3, used in skincare as well as dietary supplements and medicine. Niacinamide forms the essential constituent of the oxidoreduction coenzymes NAD and NADP, these coenzymes are essential in the metabolism of cells but decline with age in our skin. Let’s simplify it – Why use niacinamide in skincare? A wide range of claims can be done with the use of niacinamide, it is a very well-studied ingredient. To generalise; a concentration of 2% can strengthen the skin barrier by reducing transepidermal water loss (TEWL) and help hydrate the skin, as well as stimulate collagen production, while a concentration of 5% can help with reducing the size of pores and appearance...